Dr Danielle Barbe

Assistant Professor

School: Newcastle Business School

Email Danielle

Key Publications

A Novel Approach for Capturing Consumer Behavior and Preference - MulVAEK, Li, Y., Tang, J., Gönül, M., Barbe, D. 1 May 2025, In: IEEE Computational Intelligence Magazine
Virtual vs human influencers: Can Instagram users detect the difference?, Barbe, D., Darwish, A., Aleksandra, M. 31 May 2024, Proceedings of the European Marketing Academy, European Marketing Academy
Emerging Scholar Profile - Dr. Danielle Barbe, Barbe, D. 20 Apr 2021, In: e-Review of Tourism Research
Generation Z and Digital Influencers in the Tourism Industry, Barbe, D., Neuburger, L. 25 May 2021, Generation Z Marketing and Management in Tourism and Hospitality, Cham, Switzerland, Palgrave Macmillan
Follow us on Instagram! Understanding the driving force behind following travel accounts on Instagram., Barbe, D., Neuburger, L., Pennington-Gray, L. 2020, In: e-Review of Tourism Research
Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility, Mena, P., Barbe, D., Chan-Olmsted, S. 2020, In: Social Media and Society
Social Media and Crisis Communication in Tourism and Hospitality, Barbe, D., Pennington-Gray, L. 14 Oct 2020, Handbook of e-Tourism, Cham, Switzerland, Springer
The power of Instagram for Destination Marketing: Understanding the followers and their perceptions of travel-accounts on Instagram, Barbe, D., Neuburger, L. 16 Jun 2020, Travel and Tourism Research Association (TTRA) International Conference
A Multi-Platform Social Media Integration Approach to Disaster Communication by Tourism Organizations: The Case of Hurricane Florence, Barbe, D., Pennington-Gray, L., Schroeder, A. 2019, Travel and Tourism Research Association International Conference
Destinations’ response to terrorism on Twitter, Barbe, D., Pennington-Gray, L., Schroeder, A. 3 Dec 2018, In: International Journal of Tourism Cities

PGR Supervision

Obaid Alshammari The Impact of Culture and Digital Technologies on Online Luxury Purchase Intentions in Saudi Arabia Start Date: 01/03/2024 End Date: 17/10/2025
Obaid Alshammari Understanding Online Luxury Purchase Intention in Saudi Arabia: Integrating Augmented Reality into the Theory of Planned Behaviour Start Date: 01/03/2024

Qualifications