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Marketing degree pays off for Northumbria alumni Hannah Mattinson graduated from Newcastle Business School in 2011 and is now Head of PPC (pay per click) at Mediaworks, a national marketing agency with bases in Gateshead and London. Her time at university enabled her to make the most of opportunities to go into the workplace, taking part in volunteering and marketing work experience to enhance her CV.

Hannah said: “It would have been easy to go to lectures and seminars and just come out with your degree. But when there is an opportunity to join local projects or travel, there’s no reason why you shouldn’t! Graduating with a number of work experience roles on my CV helped me get my first job, and practicing speaking in front of my classmates helped me present ideas to colleagues after graduation.”��

During her degree, Marketing Management, Hannah completed a summer placement at design studio, Urban River in South Shields. It was this placement that secured her a job after graduation, which she continued with before moving to Mediaworks one year later.

She also participated in a marketing volunteering scheme for local charities while at university. This was organised by Newcastle Business School, and together with a team of fellow students Hannah helped the charity with their marketing efforts.

Hannah is making huge progress with her career and recently won the Best PPC Campaign award at The Northern Digital Awards for Newcastle College: “It was the proudest moment of my career. Meeting the client’s goal is my aim, but getting recognition from my peers was something I didn’t expect. It was an honour to be shortlisted, but a fantastic experience when we won.”

For more information on studying at Newcastle Business School visit

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