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Dr Marco Mason

Associate Professor

School: Design Arts and Creative Industries

I am an Associate Professor at the School of Designat the ֲýƵ UK.

With a Ph.D. in Design Sciences (2012),I am specialized in Design Research for Digital Cultural Heritage. I have been researching and teachingin leading research centres such as Iuav Faculty of Arts and Design ITA, , Massachusetts Institute of Technology USA, School of Museum Studies in Leicester UK, University of Cambridge, and now Northumbria School of Design UK.

My research is at the intersection of Digital Heritage, Design, and Social Sciences for the study of digital media design and its practices in cultural heritage institutions. I am interested in: 1) human-centred design practices (e.g Design Thinking, Service Design); 2) visitor experience design (e.g. App, AR, and AI).

2021-2023 Principal Investigator – AHRC Leadership Fellowship (UKRI - £249,793). School of Design, ֲýƵ UK, titled ""

2019-2020. Digital Fellow AHRC major project "" (School of Museum Studies Leicester; PI: Professor Ross Parry; £500,000)

2016-2018. Principal Investigator –EUMarie S. Curie fellowship (H2020 – €195,454). University of Leicester School of Museum Studies and University of Cambridge (secondment) , titled “."

2016-2017. Postdoctoral member at the Clare Hall College, University of Cambridge UK

2012-2015. Principal Investigator – EU Marie Curie fellowship (FP7 – €271,943). Associate researcher at Massachusetts Institute of Technology (MIT Science Technology Society Program, 2012-2014) and School of Museum Studies Leicester Univerity UK , titled "."


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