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Dr. Anam Javeed is a Lecturer in Marketing at �ֲ���ý��Ƶ, City Campus. She completed her PhD in Marketing at University Utara Malaysia in 2018, specializing in consumer behaviour. Her research interests span Islamic marketing, social media marketing, political marketing, and related fields. Prior to her current role, she served as a faculty member at the University of Wah, Pakistan. Dr. Javeed’s research combines theoretical and empirical perspectives to contribute to the growing body of knowledge in consumer behaviour and its practical applications in modern marketing. She is committed to creating an enriching academic environment and advancing research that addresses emerging challenges in marketing.

• An Evidence-Based Approach to Understanding Sustainable Urbanization in a Developing Country, Javeed, A., Khan, M., Raheem, M. 1 Feb 2026, In: European Journal of Sustainable Development
• Beyond convenience and security: a trust-integrated framework for digital wallet adoption, Javeed, A., Elghuweel, M., Khan, M. 11 May 2026, In: Future Business Journal
• Inclusive leadership and financial–marketing decision-making in crises: gender diversity and brand resilience, Javeed, A., Khan, M., Alomair, A., Al. Naim, A. 18 Feb 2026, In: Frontiers in Psychology
• Prevalence of Online Political Incivility: Mediation Effects of Cognitive and Affective Involvement, Javeed, A., Khan, M., Alomair, A., Al Naim, A. 12 Sep 2024, In: Journal of Theoretical and Applied Electronic Commerce Research
• Factors affecting youth empowerment and entrepreneurial initiatives: Social implications and way forward, Javeed, A., Aljuaid, M., Mehmood, S., Khan, M., Mahmood, Z., Shahid, D., Wali, S. 5 Oct 2022, In: Frontiers in Psychology
• Role of Extrinsic Cues in the Formation of Quality Perceptions, Javeed, A., Aljuaid, M., Khan, Z., Mahmood, Z., Shahid, D. 25 Jul 2022, In: Frontiers in Psychology
• Tracking sustainable development goals – a case study of Pakistan, Javeed, A., Khan, M., Rehman, M., Khurshid, A. 1 Dec 2022, In: Journal of Cultural Heritage Management and Sustainable Development
• Dynamics of selecting Islamic home financing, Khan, M., Ud Din, S., Khan, M., Javeed, A. 1 Oct 2021, In: International Journal of Finance and Economics
• Political Participation Through Social Media: Comparison of Pakistani and Malaysian Youth, Khan, M., Javeed, A., Khan, M., Din, S., Khurshid, A., Noor, U. 2 Apr 2019, In: IEEE Access