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Shilpa Iyanna has been an academic since 1996. She started her tenure as Senior Lecturer in Marketing at Newcastle Business School, �ֲ���ý��Ƶ in July 2022. She was formerly employed at Abu Dhabi University, the only university in the UAE accredited by both AACSB and EQUIS. Through the course of her career Shilpa has had the opportunity to teach, interact and collaborate with colleagues and students from culturally diverse backgrounds.

Dr Iyanna’s research interests are in the area of customer behaviour that interconnects with various other streams of research mainly customer value, value co-creation, consumer attitude and behaviour, consumer satisfaction and consumer goal. Her current research interest is in the area of sustainable consumption, examining topics such as sustainable consumption and lifestyles, responsible consumption; attitudes towards changing consumption patterns; drivers of societal consumption patterns; and values attached to behaviour and lifestyles that in turn impact consumption patterns.

Dr Shilpa Iyanna is the recipient of several academic awards including the highly competitive Nottingham University Business School PhD Scholarship. Shilpa earned her PhD in Marketing from Nottingham University Business School, University of Nottingham, UK.

• Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental management perspective, Mehmood, K., Jabeen, F., Iyanna, S., Zhang, H., Piccardi, P., Singh Nehra, N. 1 Jul 2024, In: Corporate Social Responsibility and Environmental Management
• Smart Service Quality in Hospitality – a Quantitative Assessment using MCDM and Clustering Methods, Ayvaz-Cavdaroglu, N., Iyanna, S., Foster, M. 1 Oct 2024, In: International Journal of Hospitality Management
• Psst! Don't tell anyone it's second-hand: Drivers and barriers of second-hand consumption in emerging markets, Bosangit, C., Iyanna, S., Koenig-Lewis, N. 11 May 2023, Research Handbook on Ethical Consumption, Cheltenham, Edward Elgar
• Understanding employees’ voluntary pro-environmental behavior in public organizations–an integrative theory approach, Al Zaidi, S., Iyanna, S., Jabeen, F., Mehmood, K. 18 Oct 2023, In: Social Responsibility Journal
• Developing a conceptual model for voluntary pro-environmental behavior of employees, Alzaidi, S., Iyanna, S. 2 Mar 2022, In: Social Responsibility Journal
• Digital transformation of healthcare sector. What is impeding adoption and continued usage of technology-driven innovations by end-users?, Iyanna, S., Kaur , P., Ractham, P., Talwar, S., Islam, N. 1 Dec 2022, In: Journal of Business Research
• Islamic and Muslim Tourism: Service Quality and Theme Parks in the UAE, Lari, L., Iyanna, S., Jabeen, F. 19 Mar 2020, In: Tourism Review
• Prioritising theme park service quality in Islamic contexts: an analytic hierarchy process approach, Lari, L., Jabeen, F., Iyanna, S. 17 Apr 2020, In: International Journal of Culture, Tourism and Hospitality Research
• A theories of practice perspective in understanding barriers to sustainable commuting: The case of United Arab Emirates, Iyanna, S., Bosangit, C., Lazell, J., Carrigan, M. Nov 2019, In: International Journal of Nonprofit and Voluntary Sector Marketing
• Testing the psychometric properties of the Environmental Attitudes Inventory on undergraduate students in the Arab context: A testretest approach, Khalid, K., AlMenhali, E., Iyanna, S. 18 May 2018, In: PLoS One